Kinepolis loyalty card?

The Kinepolis Group, the well-known chain of movie theatres, is suffering from the competition with illegal downloading of movies. Although we students can get a student card, going to the movies is still a slice out of our income. And a night out at the movies isn't complete without sweets, popcorn and soft drinks off course! At the Forbes website I've read the following article.

Regal Entertainment Group, the largest theatre circuit in the United States has its own customer loyalty program, Regal Crown Club. The number one theatre loyalty program in the United States will reach its 10 year anniversary. In 2001 the Regal Crown Club began a way to reward Regal's frequent moviegoers. Through the Regal Crown Club, moviegoers accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies.

Don't you think Kinepolis should create a loyalty program by giving credits every time you go at the movies and buy some popcorn?
I personally believe that this would raise the number of people going to the cinema.

Liesbet Gillis (Forbes)