In this article, Darrel Zahorsky defines customer loyalty as “the practice of finding, attracting, and retaining your customers who regularly purchase from you”. This is not the same as customer satisfaction. The latter should be given to every customer. According to Zahorsky customer loyalty does pay, and businesses are aware; these days almost every person has a loyalty card. In 2003 American businesses spend more than 1 billion dollars on loyalty programs.
Darrel Zahorsky describes the 8 most important ways to earn customer loyalty for small businesses. The first and most important one is the company loyalty. Loyalty is about devotion to your best customers. Moreover, if you are not loyal to the company how could you expect customers to be loyal to your business? Furthermore, loyalty is often the direct result of the relationship between customer and employee. Logically employee loyalty is very important too. Besides those 2 ways there are still 6 manners mentioned you must take into consideration if you want to enhance customer loyalty for small businesses.
Darrel Zahorsky describes the 8 most important ways to earn customer loyalty for small businesses. The first and most important one is the company loyalty. Loyalty is about devotion to your best customers. Moreover, if you are not loyal to the company how could you expect customers to be loyal to your business? Furthermore, loyalty is often the direct result of the relationship between customer and employee. Logically employee loyalty is very important too. Besides those 2 ways there are still 6 manners mentioned you must take into consideration if you want to enhance customer loyalty for small businesses.
Bob Dossche
I forgot to mention my source:
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Bob Dossche