In my most recent blog I discussed the fact women are very loyal towards their tight-brand. According to this article, with smartphone users this is not at all the case. 56 % of the smartphone users does not know which brand they will buy the next time. Mainly the Microsoft users aren’t loyal to their actual brand. Only 21% (one fifth!) is certain to buy a Microsoft smartphone the next time. As already discusses in former blog posts the apple users are the loyalist. 59% thinks they will buy an Apple the next time. Yet companies have much to gain with retaining their customers in the smartphone branch. Because 37% of the respondents say they will buy a smartphone on their next purchase. It seems that the smartphone market has not at all reached his saturation point yet!
Bob Dossche
Het Nieuwsblad
